12:05© Menswear by Echenike

The collection, inspired by the artistic and bohemian peninsula of Cape Cod, is a daring fusion between art and fashion. A beautiful tribute to such a beautiful place. The collection designed in various colors consists of PTown Hoodie, Chatham Polo, Nantucket shorts, Truro T and MV Tank Top.

All made with the best materials and exclusive details. The initial 12:05© production run of 20,000 units sold out in a short period of time, sold in exclusive men's boutiques in Manhattan, Boston, Provincetown, Miami Beach, West Palm Beach, Washington DC, Los Angeles, Palm Springs and San Francisco.

International renowned top model Christian Hogue was selected for the photoshoots. In a second stage, accessories such as belts, handbags, scarfs, swimsuits and womenswear will be produced.